The Search for Health in Decadence

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Wednesday, February 11, 2009

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Do you ever...

see one of those banner ads advertising that your teeth aren't white enough because they are yellow, nasty, brutish, solitary, poor, oh wait... that's Hobbes... because they're just grosser than gross?

NOTE: THIS IS NOT AN ACTUAL LINK TO SOMETHING



Don't you think that close ups of chompers like that isn't so effective? Maybe instead they should contrast meth mouth with the shiny white teeth? Or something like that. I don't know.

Realistically (I use this word lightly, of course), the best option would be to show the shiny chompers attached to the face of a sexy woman. Then you could simultaneously trigger the fears we have of being unattractive because of our teeth, and for not having a pretty enough face/being attractive enough to get a girl with a pretty face. Don't these asshats know how marketing works? I'm not sufficiently feeling shitty enough about my face to feel the need to get whatever this product is to even bother with clicking on the ad.

And come on... discovered by a mom? How about discovered by Paris Hilton? Or LeBron James? Or... Barack Obama? Mom isn't a celebrity, why would I buy anything from her? Unless she's a famous mom, like Angelina Jolie.

Duh.

posted by Will at 11:00 PM

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